Web Design Hits and Misses That Business Owners Should Take Note Of

A robust digital marketing strategy lies in the website development strategy of the brand. Mainly, seamless user experience and top-notch website design quality are vital elements of ecommerce success. Therefore, best practices must be integrated into website development and design because they primarily impact search engine optimization (SEO), essential in sales building and brand development. Ecommerce big wigs have created an arm dedicated to digital marketing assistance for business owners. For example, Amazon Marketing Services (AMS) are efficient marketing tools that aid entrepreneurs in carrying out marketing programs, website traffic generation, and website development. Similarly, various third-party agencies can facilitate this assistance to sellers. Here are three web design hits and misses ecommerce sellers should take note of and gain insights from.

  • Compelling call-to-action buttons on every web page

Make your web pages hard-working by encouraging users to take action. Therefore, multiple calls to action must be strategically situated on each page. For example, the Method Campaign Services website utilized a simplistic approach to integrating call-to-action CTA in their navigation toolbar. In this way, there will be an increased likelihood of clicking through, leading to awareness of their services. 

The quantity of the CTA is equally vital to the quality. Increased conversion can be achieved through compelling CTA by emphasizing urgency, encouraging excitement, and communicating free-of-charge.

Conversely, a pitfall for CTA copies is lengthy texts and messages that are poorly formatted. This practice leads to confusion, diminishing the quality of your call to action. Good web developers and designers veer away from this. Thus, they create concise copy, eye-catching headers, and an easy-on-the-eye format.

  • Simulate user experience before website building

Seamless navigation and user experience are the most vital elements of a successful website. Ultimately, the goal of the website is to encourage a purchase. To facilitate this, map out the customer journey from product discovery to the point of sale. 

On the other hand, never bombard the user with a lot of decisions and options. With this, never integrate too many links into the primary web page. The rule of thumb is to minimize navigation links in the header and limit them to four links. Critical information must be accessible, like the about page and contact information. 

  • Optimize website through speed and performance

A slow-loading web page and a poorly performing website can decrease your brand’s credibility. Similarly, it can also be off-putting for your potential customers. As a result, these users tend to take their business elsewhere – a lost opportunity for the brand. A slow-loading website or online store harms SEO and conversion rate. Essentially, web pages must contain resized and compressed images with add-on scripts kept at bay. In addition, the number of fonts should also be limited to maintain professionalism likewise optimal website performance. 

With the limitations above, it is essential to never skimp on good-quality photos. Potential buyers are visual creatures, and they highly rely on perception in making a purchase. Veer away from familiar and generic stock photos and opt for unique and professionally taken ones. There are free photo-grabbing platforms like Pixel and Unsplash that offer beautifully curated stock images. It is best practice to situate portraits on the about page, home page, and sales page. Professional photographers are worthwhile investments. However, amateurs and DIY are also worth exploring.

Conclusion

Ultimately, website design must be functional and enjoyable. Essentially, the user experience must be a top priority. Therefore, it is crucial to work with digital marketing agencies with the technical capabilities to make the interface consistent, user-friendly, and bespoke to your brand and values. 

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